Alyssa Smith


This role oversees creating and managing proposals, enablement materials, and collateral, ensuring they are visually appealing and adhere to brand guidelines.

In the early stages of Alyssa’s career, she worked as a staff designer for two business-to-business technology agencies, collaborating with clients such as Salesforce, AWS, and Microsoft. During this time, she created e-books, internal/client presentations, whitepapers, infographics, and print designs. She played a key role in solidifying company brand guidelines at both agencies and
contributed to keynote presentations for AWS re:Invent 2024 and Salesforce Dreamforce 2022.

Prior to this, Alyssa served as Design Camp Counselor for North Carolina State University and helped run webinars for high-school student outreach.

Alyssa earned a bachelor’s degree in graphic design from North Carolina State University.

Outside of work, Alyssa runs a blog where she posts zines and other print media, digital collages, and personal essays. She also enjoys crocheting and weaving. A matcha enthusiast, she knows the best places to try it in the Triangle and loves supporting friends’ local art exhibits.

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