Insights from UNC Professor Heidi Schultz

Learn how to become a better communicator and leader through storytelling.

This resource from UNC Professor Heidi Schultz highlights why storytelling is an increasingly important tool in a modern leaders’ communication toolkit. Stories can help you win arguments, energize or entertain your team, and provoke innovative thinking. Stories speak to us, and mastering the art of storytelling in leadership can be a people management game-changer.

Key Highlights

This resource will examine:

  • The ancient art of storytelling

  • The science behind the speaker and listener's point-of-view

  • A five-step framework for developing leadership storytelling

  • How to find, shape, and share your stories

  • Why stories stick when other information falls away

UPCOMING

Conferences and Events

  • May 13–16, 2025 | Chapel Hill, NC

    Talent Management Institute, Spring 2025

    The Talent Management Institute provides simple, science-based, talent-building processes for driving organizational performance. Develop the skills you need to be a talent-building leader.

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  • May 27, 2025 | Virtual

    Lead with Impact: The Essential Role of Storytelling in Leadership

    In this interactive webinar with UNC Executive Development’s Heidi Schultz, you will learn how storytelling can transform your leadership approach, enhancing your ability to connect, inspire, and motivate teams within your organization.

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  • September 11, 2025 | Washington, DC

    ATD Government Workforce Conference 2025

    Hosted by the Association for Talent Development, this event showcases human capital and talent development best, proven, and innovative practices, with a focus on practical application and implementation across the federal government.

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  • November 4–7, 2025 | Chapel Hill, NC

    Talent Management Institute, Fall 2025

    The Talent Management Institute provides simple, science-based, talent-building processes for driving organizational performance. Develop the skills you need to be a talent-building leader.

    Learn more
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